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Williams has signed 1997 Formula 1 champion Jacques Villeneuve as an ambassador for the 2025 season.

Villeneuve, who remains the most recent driver to win a title for Williams, will join Jenson Button and Jamie Chadwick in helping “strengthen the connection between the team’s celebrated history and its ambitious future”.

The British team didn’t provide any details about Villeneuve’s role as an ambassador, but it is likely to include several public appearances at events such as the Goodwood Festival of Speed.

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Villeneuve made his much-anticipated F1 debut with Williams in 1996 as the reigning IndyCar champion and won the European Grand Prix at the Nurburgring in just his fourth weekend in the series.

He led Williams to a dominant title double in his sophomore campaign in 1997, winning seven of the 17 races in the Renault-powered FW19.

He remained at Williams the following year, before departing the squad in 1999 in favour of a move to British American Racing (BAR). However, he would never achieve the same success after leaving Williams, and retired from the series after 2006 following a two-year stint at Sauber/BMW in 2005-06.

“Williams has been a crucial part of my life, filled with fond memories,” said the Canadian, now 53. “I am ecstatic to be part of the family again, and to help celebrate the team’s heritage while supporting its future.”

Jenson Button, Williams FW14B

Jenson Button, Williams FW14B

Photo by: Williams

Williams also announced that it had retained both 2009 F1 champion Button and three-time W Series title winner Chadwick as driver ambassadors.

Like Villeneuve, Button made his F1 debut with Williams, in 2000, and this year marks the 25th anniversary of that landmark moment. He rejoined Williams in 2021 as a senior advisor, five years after retiring from F1 as a driver.

Chadwick, meanwhile, first joined Williams as a development driver in 2019 and got her first opportunity to test an F1 car two years ago, when she drove Keke Rosberg’s FW08C at Goodwood.

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In this article

Rachit Thukral

Formula 1

Jenson Button

Jacques Villeneuve

Jamie Chadwick

Williams

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This May, in Miami, the auction house Bonhams will put up for bid Jenson Button’s Brawn GP car from the 2009 season. The car comes with an asterisk: it’s not actually the one Button drove to the F1 world driver’s championship — it’s the one he was given under legal duress.

The details of Brawn GP’s 2009 F1 season amount to one of the great underdog stories in all of sports history: the team, left for dead by its previous owners, won six of the first seven races thanks to a brilliant “double diffuser” downforce breakthrough by engineer-owner Ross Brawn — only to find itself desperately trying to maintain a dwindling late-season points lead in both the drivers championship (for Jenson Button) and the constructor’s championship as the rest of the paddock caught on, and caught up.

As the history books and/or Keanu Reeves will remind us, Brawn GP and Button managed to white-knuckle their way through the rest of the season, fending off Red Bull-Renault and a young Sebastian Vettel to lock up both F1 trophies in the season’s second-to-last race, at Interlagos.

Button and Barrichello coming in 1-2 in the 2009 Australian GP

Button and Barrichello coming in 1-2 in the 2009 Australian GP

The fairy tale then turned a bit messy after everyone stepped off the final podium. Per his contract, Jenson was owed a Brawn BGP 001 car from the season. Mercedes, having taken over Brawn heading into the 2010 season, bought out Button’s contract — but never delivered the car. The reigning driver’s champion sued in April of 2010 for what he was owed.

Button rejected Mercedes’ first offer — a replica chassis manufactured in the Brawn factory during the offseason — on the grounds that he wanted the real deal (and his contract stipulated as much). Since Ross Brawn himself kept the championship-winning 001/02 chassis, and Mercedes kept the 03, the court-mandated solution led to Mercedes handing over the 01 chassis. Driven by Button’s teammate Rubens Barrichello through the first 14 races of the 2009 season, the car saw six podiums, including two wins at Valencia and Monza.

Button held onto his hard-won Brawn car up until last year, when he sold it off to a private owner. Now the BGP 001/01 chassis, itself a contentious reminder of that surreal season, will go up for auction via Bonhams on May 3 in Miami during F1’s Miami GP weekend.

Neither an opening price nor an estimated selling range has been shared by Bonhams, but with recent auctions of championship cars driven by Michael Schumacher and Lewis Hamilton gaveling in the range of £5 million or more, Button’s BGP 001/01 will certainly cost more than he paid for it. 

In this article

Jon Wilde

Formula 1

Culture

Jenson Button

Brawn GP

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