F1 drivers on the podium this year will send corks flying out of the champagne bottles of a renowned name that makes its return to the sport.
Following the signing of a historic 10-year, €1 billion partnership agreement with LVMH in October last year, Moët & Chandon will again be sprayed by the top three drivers and a representative of the winning constructor after the majority of grands prix.
Moët & Chandon was F1’s go-to bubbly from 1966 to 1999, and made a one-off return in 2020. It has been associated with the victories of legendary champions such as Sir Jackie Stewart, Ayrton Senna, Niki Lauda, Alain Prost, Mika Häkkinen, and Michael Schumacher.
Hailing the return of Moët & Chandon, F1 president and CEO Stefano Domenicali said: “The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome again Moët & Chandon as the official champagne of Formula 1.
“This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary.
“The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH, and we cannot wait to toast this extraordinary collaboration together.”
