Formula E team announce major new partner

Kiro Race Co. has announced a new major multi-year partnership with automotive brand CUPRA, who will become the team’s co-title partner.

The announcement by the recently taken over team falls just three days ahead of the Formula E 2025 season-opener in São Paulo, Brazil. 

It has been a busy week for the American outfit, who confirmed that Dan Ticktum and David Beckmann would be its drivers for Season 11. 

As a result of the partnership with Spanish automotive brand CUPRA, the team has undergone another name change ahead of this weekend’s race. 

The team will be known as CUPRA Kiro, powered by a modified version of Porsche’s Gen3 powertrain. A new livery will be unveiled for the second round in Mexico City at the start of next year.

“On behalf of Kiro Race Co, I’m delighted to welcome CUPRA as our Co-Title Partner for the 2024/25 season and beyond,” said team principal, Alex Hui. 

“Our partnership together marks a pivotal moment in our journey, and CUPRA’s bold, performance-driven mentality perfectly complements our ultimate ambition to one day race into history. 

“Our story starts this weekend, and we’re looking forward to showcasing what CUPRA KIRO can achieve in São Paulo.” 

CUPRA are a Spanish automotive brand, owned by the Volkswagen Group, who had been partners with ABT the last two seasons. 

However, the two brands split following ABT’s merge with Lola and Yamaha for the new season. It has not taken CUPRA long to find a new home in FE. 

“Joining Kiro Race Co is the logical next step for CUPRA,” said Xavi Serra, Global Head of Racing.

“By combining our technical know-how with the team, we are fully prepared to compete at the highest level. 

“Our commitment to Formula E comes from our racing DNA, alongside the format’s ability to give us a competitive platform to develop the future of electric road cars.”