Audi adds key new figure to F1 project

Sauber Motorsport has announced Florian Büngener has joined the Audi F1 project as chief communications officer as it prepares for 2026.

Büngener will start his role from September 1 2024 and will head up the communications department at Hinwil.

He offers extensive experience from the world of motorsport, having worked for ABT Sportsline, Fiat & Abrath, as well as a near eight-year run at Hyundai Motor Europe.

“Bringing Florian onboard helps us put another important piece of the puzzle in place, as Sauber continues growing into the Audi factory team which will debut in 2026,” said Mattia Binotto.

“His approach, experience and drive will be fundamental as we not only communicate our activities but, mainly, we tell our story and our values to the growing audience of Formula One. Florian joins the team to lead our growing communications department and will help it soar to new heights.”

Meanwhile, Büngener added: “The Audi F1 Project is one of the most exciting developments in motorsport, if not in the whole sport industry at this stage, and I am pleased and determined to help it as it enters a pivotal moment ahead of 2026.

“The team has already moved on the path towards progressive and customer-centric communication beyond the racetrack, and I’m focused on accelerating this process ahead of the debut of Audi’s factory entry.”