Building on the landmark ten-year Global Partnership between Formula 1 and LVMH, F1 has announced Moët Hennessy luxury spirit, Belvedere, as the sport’s first-ever vodka partner.
The collaboration marks Belvedere’s first foray into global sports, with Formula 1 promising to create one-of-a-kind experiences and give fans the unforgettable taste of an F1 race.
Starting in Australia, Belvedere will host an Official After Party of the Louis Vuitton Australian Grand Prix which is set to “redefine high-end entertainment and nightlife and bring together the world’s most renowned DJs.”
Additionally, Belvedere Vodka will be served in hospitality spaces throughout the season, including in Paddock Club and the F1 Garage.
Commenting on the agreement, Formula One’s President and CEO Stefano Domenicali noted: “Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments.
“This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
Reflecting on the partnership, Francois-Xavier Desplancke, who works as the President and CEO of Belvedere Vodka, said: “I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.
“In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”
