F1 has announced a brand-new multi-year deal with Allwyn, a global lottery operator, including the UK’s National Lottery.
The company, with around 130 million customers worldwide brought the rights to the UK’s National Lottery from Camelot in early 2023 and operates the draws, with a presence also in Austria, the Czech Republic, Greece, Cyprus, Italy and the United States.
In signing the long-term deal, F1 and Allwyn are aiming to “introduce each brand’s audience to one another, driving growth for both businesses in new markets,” with “innovation, technology and driving positive change in communities” being two key shared values.
“We are thrilled to welcome Allwyn as a new Official Partner,” said F1 chief Stefano Domenicali.
“Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world.
“We look forward to working together to create unique experiences and drive positive change together.”
