Formula One’s Enstone-based outfit Alpine has announced a new partnership with OAKBERRY, the superfood brand, world-famous for organic and delicious Açaí bowls and smoothies.
OAKBERRY is leading the charge in the rapidly growing market with their vegan, gluten-free healthy and 100% organic OAKBERRY Açaí products, bringing the superfood to consumers around the world.
With over 800 stores in more than 45 countries, including Australia, the United States, Europe, Asia and Middle East, OAKBERRY will add a special Açaí bar “to the Formula One Paddock in the BWT Alpine Formula One Team Motorhome at European Grands Prix. Team guests and personnel will be able to fuel up with goodness as they enjoy the healthy product while at the track.”
OAKBERRY branding will also feature prominently on the team’s 2025 challenger, the A525, all 24 races of the season.
Commenting on the new partnership, Alpine’s team boss Oliver Oakes noted: “We are very excited to team up with OAKBERRY for the upcoming Formula One season.
“Our guests and team members will be treated to a healthy and authentic Açaí experience as they bring the superfood to BWT Alpine Formula One Team. The shared dynamic culture between fans of OAKBERRY and Formula One make this partnership hugely valuable.”
Reflecting on the collaboration, OAKBERRY’s CEO Georgios Frangulis stated: “We are very true to our legacy at OAK [OAKBERRY] and I believe legacy is something that runs on Alpine Formula One DNA.
“With our global expansion strengthening yearly, it makes total sense for us to partner up with brands and platforms that can deliver the awareness we look for and most importantly, has its values aligned with ours.”
