As part of a first of its kind collaboration, the Racing Bulls team has announced its partnership with the world’s largest online student housing marketplace, Student.com for the 2025 season and beyond.
Racing Bulls has announced its partnership with the world’s largest online student housing marketplace, Student.com for the 2025 season and beyond.
Student.com is part of The Dot Group (“Dot”), the pioneer in global student living focused on shaping a better future across the entire student economy. In a student-industry first, the partnership aims to launch bold initiatives by creating one-of-a-kind experiences for an ever-growing and rapidly expanding Gen Z fanbase.
With 240m students in the world today, Student.com and the broader Dot Group are on a mission to support them and be the platform students trust and depend on. As part of the partnership, Student.com and VCARB will captivate the student audience through targeted digital channels, student brand activations and events, merging an innovative approach with the sport’s iconic status.
The Dot Group has a massive global presence in over 35 countries and Student.com has a growing platform across 400 cities globally. Dot’s global brand and student housing operator, Yugo, is also confirmed as the exclusive student housing operating partner of VCARB with spaces in over 100 cities worldwide.
Commenting on the partnership, VCARB’s CEO Peter Bayer noted: “We are thrilled to announce our partnership with Student.com. At VCARB, we are committed to supporting and inspiring the next generation, both on and off the track.
“This partnership with the wider Dot group allows us to connect directly with young, ambitious individuals who share our passion for excellence, innovation, and determination.”
Reflecting on the agreement, Dot Group’s CEO Nicholas Porter shared: “This is a phenomenal partnership with VCARB for Student.com, Yugo and the broader Dot group. We know students, they are the priority in everything we do with their passion for life and education.
“Dot’s spirit of innovation and pioneering drive is perfectly aligned with VCARB, their key sponsors and their target audience to engage with Gen Z fans. The possibilities are endless in what we can achieve together, and we are excited to get started this season.”
Speaking of the collaboration, Rupert Spiegelberg, who works as the CEO of Student.com, said: “This marks another pivotal moment for Student.com, our students, and partners. For over 14 years, we’ve been connecting with students with the best places to live, this partnership with VCARB will supercharge our combined reach worldwide and accelerate our ambitions for the future.”
