Formula 1 has today announced that it is welcoming leading global lottery operator Allwyn as a new Official Partner in a multi-year deal, beginning in 2025.
The two organisations have huge global reach between them. Formula 1 welcomes 1.7bn viewers across the season and has 750 million fans and 96 million social media followers worldwide, while Allwyn’s markets across the US and Europe encompass a population of 130 million adults.
Formula One noted that the partnership is an “opportunity to introduce each brand’s audience to one another, driving growth for both businesses in new markets. At the heart of the partnership is both brands’ commitment to innovation, technology and driving positive change in the communities in which they operate and across wider society.”
Allwyn has a proven track record through its 300 corporate social responsibility (CSR) and sponsorship initiatives focused on sport, art and culture, from community fitness events to film festivals.
Formula 1 also operates a range of local and global initiatives to improve communities and build a more inclusive sport. Formula 1 is also adopting pioneering solutions to reach its Net Zero by 2030 commitments and has a long history of developing technologies that are adopted by a range of industries from healthcare to automotive.
The new relationship will give Allwyn the opportunity to utilise the sport’s significant and ever-growing international fan base and platform to celebrate those making positive change, sharing inspiring stories on a global level.
Reflecting on the agreement, Formula One’s President and CEO Stefano Domenicali noted:“We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community.
“This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, who works as Allwyn Board Chair and Founder, commented: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey.
“This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Speaking of the partnership, Allwyn’s CEO Robert Chvátal said: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business.
“We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
