Ahead of the upcoming season and the arrival of the seven-time F1 champion Lewis Hamilton, Ferrari has unveiled the roster of sponsors for the 2025 F1 campain.
Ahead of the last season’s Miami Grand Prix, the Maranello-based outfit unveiled a new sponsorship deal, announcing HP as its new partner. The Italian squad has been renamed Scuderia Ferrari HP, marking the beginning of a multi-year sponsorship deal.
Alongside a branding deal, HP also started to supply Ferrari with its services, ranging from computers, printers and other hardware to conferencing technology.
The deal will continue into the 2025 F1 season, and the American firm will remain the Italian team’s title sponsor as part of a multi-year agreement.
Ferrari announced last November that IBM would become its fan engagement and data analytics partner from the 2025 F1 season.
For more than 30 years, IBM has partnered with some of the most iconic sporting organizations – including Wimbledon, the US Open, the Masters Tournament and ESPN Fantasy Football – working side-by-side to modernize their digital infrastructure and bring these marquee events to life for millions of fans around the world.
Moreover, the Italian team has also confirmed that they have reached a new sponsorship agreement with UniCredit. The Italian banking group UniCredit will come on board as a major partner from the start of the 2025 campaign, replacing Santander as the Spanish bank elect to follow Carlos Sainz to Williams.
Ferrari’s sponsor portfolio has undergone key changes as the Scuderia parted ways with Bell, Riva, Palantir, Santander, and Harman Automotive, fans quickly noticed the absence of Philip Morris. The U.S.-based tobacco company ends its partnership with the Scuderia, which began in 2022.
