Business: Red Bull announce new technology partner

Red Bull has joined forces with Neat which will see the pioneering leader in world-class video technology become the Milton Keynes based outfit’s video conferencing hardware and innovation partner.

As part of the three-year agreement, the reigning champion team will integrate Neat devices throughout the organization to support creative and flexible collaboration.

Beginning in 2025, Neat will be featured on Red Bull’s RB21 car, pit crew helmets and track displays. In addition, Neat will have access to race paddocks and garage throughout the season for hospitality events with customers and partners. The Austro-British squad will also use Neat video technology devices in the organization, bringing the team together for creative, flexible collaboration.

Commenting on the new partnership, Red Bull’s team boss Christian Horner said: “With our shared commitment to innovation and excellence, we are excited to welcome Neat to the Oracle Red Bull Racing Team and look forward to working together to support simple and immersive collaboration experiences for our organization.

“Close teamwork, passion, and creativity are key to the Team’s success on the track, and Neat’s video technology will allow us to collaborate at our best,”

Speaking of the collaboration, Neat’s CEO Janine Pelosi noted: “Oracle Red Bull Racing is known around the world as a team that has achieved the highest level of success in Formula 1 racing, and we are pleased to join them as a partner.

“Neat’s passion for delivering simple yet powerful collaboration experiences align perfectly with the Oracle Red Bull Racing team’s dedication to bringing a complex organization together to achieve success. This partnership brings the Neat brand to a large global audience while staying true to our core ethos of bringing people together with our elegant and powerful video devices,”