Business: F1 announce multi-year sponsorship with American Express

Formula 1 has announced a new multi-year sponsorship with American Express, which will expand Amex’s partnership with the the pinnacle of motorsport from the Americas region to the global stage and across the F1 calendar.

Through this expanded sponsorship, F1 and Amex will continue to work together to create fan experiences at select F1 Grands Prix throughout the year. American Express Card Members will have access to a range of benefits and perks including Amex Presale Tickets, Paddock Club and Grandstand tickets. In addition, American Express will also host business customers and partners through certain hospitality offerings.

American Express showcased its support for women on and off the track as one of the early brand sponsors outside the motorsports category of F1’s all-female racing series, F1 Academy, in 2024. As part of the expanded F1 sponsorship announced today, American Express will also continue to be an Official Partner of the all-women series.

The multi-year global sponsorship of F1 is part of American Express’ world-class portfolio of sports and entertainment partnerships across the globe, including basketball, tennis, golf, music, theatre, and more.

At last weekend’s Mexico City Grand Prix, the partnership allowed Card Members to have access to complimentary Amex Race Radios to tune into commentary from around the track.

Additionally, including the Trackside Lounge in the East Harmon Zone where Card Members and a guest can reserve a session, will also be available at the Las Vegas Grand Prix between November 21-23.

Commenting on the expanded partnership, F1’s Chief Commercial Officer, Emily Prazer said: “American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an Official Partner.

“We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”

Speaking of the announcement, Elizabeth Rutledge, Chief Marketing Officer, American Express, said: “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world.

“With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express’ fastest growing customer segment.”